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Lead Capture & Marketing Automation Case Study – Happy Paws
Location
Remote – Digital Marketing Science Program
Date
February 2025 – Project Completion
Role
Marketing Automation Specialist (Project)
Project type
Marketing Automation Workflow
Tools Used
• HubSpot
• Lead Capture Forms
• Marketing Automation Workflows
• Email Automation
As part of a marketing automation project, I designed a lead capture and follow-up workflow for Happy Paws, a fictional pet wellness brand. The goal was to demonstrate how businesses can capture new leads and build immediate customer engagement through automation.
The project included designing a user-friendly lead capture form, creating a personalized confirmation message, and building an automated email follow-up using HubSpot. This workflow illustrates how marketing automation can improve the customer journey while helping businesses respond quickly to new inquiries.
