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Digital Marketing Case Studies
These digital marketing case studies showcase my hands-on experience developing and executing campaigns across multiple channels, including paid advertising, SEO, social media, email marketing, and automation. Each project illustrates how strategy, analytics, and creative execution work together to drive engagement and business growth.
Mending Hearts Primary Care – Healthcare Digital Marketing Campaign
Campaign Results Snapshot
• 545 Landing Page Views
• 3.59% Click-Through Rate
• $0.23 Cost Per Click
This Meta advertising campaign helped increase awareness of Mending Hearts Primary Care’s in-home healthcare services while driving cost-efficient traffic to the clinic website.
I support Mending Hearts Primary Care, a mobile primary care clinic serving the Tampa Bay area, by leading digital marketing initiatives designed to increase awareness and patient engagement.
My work includes developing healthcare-focused social media campaigns aligned with national health awareness initiatives, creating educational blog content to support SEO visibility, and designing an optimized landing page for GLP-1 injectable weight loss services using Wix.
I also manage targeted email campaigns in Mailchimp to communicate with existing patients and promote key services.
On the paid media side, I run Meta advertising campaigns focused on increasing website traffic and attracting new Medicare patients. Campaign performance is monitored through metrics such as click-through rate (CTR), cost-per-click (CPC), and landing page views to guide optimization and improve campaign efficiency.
Through this work, I contribute to expanding the clinic’s digital presence while supporting a mission-driven healthcare provider that delivers compassionate, in-home primary care services.
• 545 Landing Page Views
• 3.59% Click-Through Rate
• $0.23 Cost Per Click
This Meta advertising campaign helped increase awareness of Mending Hearts Primary Care’s in-home healthcare services while driving cost-efficient traffic to the clinic website.
I support Mending Hearts Primary Care, a mobile primary care clinic serving the Tampa Bay area, by leading digital marketing initiatives designed to increase awareness and patient engagement.
My work includes developing healthcare-focused social media campaigns aligned with national health awareness initiatives, creating educational blog content to support SEO visibility, and designing an optimized landing page for GLP-1 injectable weight loss services using Wix.
I also manage targeted email campaigns in Mailchimp to communicate with existing patients and promote key services.
On the paid media side, I run Meta advertising campaigns focused on increasing website traffic and attracting new Medicare patients. Campaign performance is monitored through metrics such as click-through rate (CTR), cost-per-click (CPC), and landing page views to guide optimization and improve campaign efficiency.
Through this work, I contribute to expanding the clinic’s digital presence while supporting a mission-driven healthcare provider that delivers compassionate, in-home primary care services.
SEO Audit Case Study – GoDaddy
As part of my Digital Marketing Science program, I conducted a comprehensive SEO audit of GoDaddy’s website to evaluate its on-page, off-page, and technical SEO performance. Using industry tools and structured analysis, I reviewed keyword strategy, meta data, backlink profiles, and site speed to identify strengths and opportunities. The project strengthened my ability to analyze SEO performance and present data-driven recommendations.
Lead Capture & Marketing Automation Case Study – Happy Paws
As part of a marketing automation project, I designed a lead capture and follow-up workflow for Happy Paws, a fictional pet wellness brand. The goal was to demonstrate how businesses can capture new leads and build immediate customer engagement through automation.
The project included designing a user-friendly lead capture form, creating a personalized confirmation message, and building an automated email follow-up using HubSpot. This workflow illustrates how marketing automation can improve the customer journey while helping businesses respond quickly to new inquiries.
The project included designing a user-friendly lead capture form, creating a personalized confirmation message, and building an automated email follow-up using HubSpot. This workflow illustrates how marketing automation can improve the customer journey while helping businesses respond quickly to new inquiries.
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