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Mending Hearts Primary Care – Healthcare Digital Marketing Campaign
Location
Tampa Bay, Florida
Date
January 2024 – Present
Role
Digital Marketing Consultant (Volunteer)
Project type
Healthcare Marketing Campaign
CAMPAIGN RESULTS SNAPSHOT
• 545 Landing Page Views
• 3.59% CTR
• $0.23 CPC
OVERVIEW
I support Mending Hearts Primary Care, a mobile clinic serving the Tampa Bay area, by leading digital marketing efforts to increase awareness and patient engagement.
WHAT I DO
• Develop healthcare-focused social media campaigns
• Create SEO-driven blog content
• Design optimized landing pages (Wix)
• Manage email campaigns in Mailchimp
• Run and optimize Meta ad campaigns
• Designed Google Display Ads in preparation for expanding into Google Ads
IMPACT
This work has helped drive cost-efficient traffic, increase brand awareness, and support patient acquisition while laying the foundation for multi-channel paid advertising.
