Mending Hearts Primary Care – Healthcare Digital Marketing Campaign

Campaign Results Snapshot

• 545 Landing Page Views
• 3.59% Click-Through Rate
• $0.23 Cost Per Click

This Meta advertising campaign helped increase awareness of Mending Hearts Primary Care’s in-home healthcare services while driving cost-efficient traffic to the clinic website.

I support Mending Hearts Primary Care, a mobile primary care clinic serving the Tampa Bay area, by leading digital marketing initiatives designed to increase awareness and patient engagement.

My work includes developing healthcare-focused social media campaigns aligned with national health awareness initiatives, creating educational blog content to support SEO visibility, and designing an optimized landing page for GLP-1 injectable weight loss services using Wix.

I also manage targeted email campaigns in Mailchimp to communicate with existing patients and promote key services.

On the paid media side, I run Meta advertising campaigns focused on increasing website traffic and attracting new Medicare patients. Campaign performance is monitored through metrics such as click-through rate (CTR), cost-per-click (CPC), and landing page views to guide optimization and improve campaign efficiency.

Through this work, I contribute to expanding the clinic’s digital presence while supporting a mission-driven healthcare provider that delivers compassionate, in-home primary care services.