Hi,
I'm Marilyn.
Digital Marketing Strategist
I’m a multi-channel digital marketer with experience in paid media, SEO, email marketing, content strategy, analytics, and marketing automation. I create thoughtful, results-driven campaigns that help brands grow visibility, strengthen engagement, and turn strategy into action.
About
I’m passionate about building meaningful campaigns that connect with people and move brands forward. With a foundation in recruitment marketing and growing expertise in digital strategy, I bring a mix of creative thinking, audience awareness, and performance-minded execution to every project.
I enjoy turning ideas into clear, purposeful marketing that reaches the right audience and drives meaningful results. Whether I’m building a campaign, improving a landing page, or refining content for better performance, I bring curiosity, intention, and a strong eye for both messaging and execution.
Experience
With over a decade of experience connecting brands to audiences, I bring a strong foundation in digital marketing, recruitment marketing, client support, and campaign execution. My work has spanned brand awareness, audience engagement, content strategy, and performance-focused digital initiatives designed to deliver measurable impact.
Education
I’ve built my digital marketing skill set through hands-on work, professional certifications, and formal education. My background combines business and technology with continued training in paid media, analytics, SEO, and campaign strategy.
The Journey So Far
Currently exploring new opportunities in digital marketing, campaign strategy, and growth-focused roles.
2024 — Present
Digital Marketing Consultant (Freelance)
Mending Hearts Primary Care | Tampa Bay, FL
2015 — March 2026
Support a mobile healthcare provider through digital marketing initiatives including paid social, SEO-focused website content, email marketing, social media campaigns, analytics setup, and marketing automation
Recruitment Marketing Strategist
JobsInLogistics.com | Remote
Led strategic digital recruitment marketing initiatives for major brands, combining analytics, audience targeting, campaign strategy, and client collaboration to support hiring goals and brand visibility
2015 — March 2026
Executive Assistant to the President
JobsInLogistics.com | Remote
Supported executive operations, client relationships, and high-impact digital hiring campaigns while helping streamline internal processes and deliver strategic support across the business.
2012 — 2015
Admin Marketing Assistant
JobsInLogistics.com | North Miami, FL
Contributed to marketing campaigns, digital content, and customer support initiatives across a family of niche job boards, helping strengthen user experience and campaign execution.
Education
Certificate in Digital Marketing Science
University of South Florida | Tampa, FL
2025
Website Design & Development Certificate
Webster University| St. Louis, MO
2013-2015
Bachelors in Management Information Systems
Florida Memorial University| Miami Gardens, FL
2007-2011
Skills & Expertise
My experience spans strategy, execution, creative development, and performance analysis across multiple digital marketing channels.
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Digital Marketing Strategy
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SEO (Search Engine Optimization)
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Social Media Marketing
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Paid Social
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Email Marketing & Automation
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CRM & Marketing Platform Management
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Content Marketing & Storytelling
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Project Management
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Customer Experience & Communications
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Recruitment Marketing
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Campaign Development & Optimization
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A/B Testing & Performance Analysis
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HubSpot CRM & Marketing Hub
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Google Ads (Search Campaigns)
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Google Analytics (GA4)
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Wix
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Zapier
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Canva
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Mailchimp
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Meta Business Suite
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Microsoft Office Suite
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HTML/CSS Basics
Want a full overview of my experience, certifications, and skills? Download my resume below.
Projects
My portfolio includes real-world client work and hands-on digital marketing projects focused on paid media, SEO, email marketing, automation, analytics, and content strategy. Each case study reflects my approach to building thoughtful campaigns and measurable marketing solutions.
Curious? Peek Into More Projects
Explore My Portfolio
Mending Hearts Primary Care – Healthcare Digital Marketing Case Study
A multi-channel healthcare marketing project featuring Meta ads, landing pages, social campaigns, email marketing, analytics setup, and automation.
SEO Audit Case Study – GoDaddy
A strategic website audit evaluating on-page, off-page, and technical SEO performance, with recommendations to improve organic visibility.
Lead Capture & Marketing Automation – Happy Paws
A HubSpot workflow project demonstrating lead capture, segmentation, automated follow-up, and customer journey support.
I believe the best marketing combines clear strategy, strong messaging, and real results.
Get in Touch
I’m currently exploring new opportunities in digital marketing where I can contribute across paid media, SEO, email marketing, content strategy, analytics, and campaign execution. If my background aligns with your team’s needs, I’d love to connect.